Every week, we offer up Three Things:
concise ideas, insights,
and best practices to help your organization move more people to action.
Measuring Advocacy is Hard
Wed June 9, 2010Measuring advocacy is hard but not impossible, and advocacy organizations could make their efforts more effective, efficient, and strategic by taking a more rigorous approach to it. In a presentation at the 2010 Personal Democracy Forum, I laid out a path to better measurement of advocacy. The slides are posted below:
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