The secret for growing a giant list, revisited

Shayna’s post from a few weeks back, The secret for growing a giant list, asserted that “delivering true value is a secret of communications success that is easy to recognize, but hard to deliver.”  So true.

Adam Singer over at The Future Buzz continues the argument with his post As Your Content Expands, Things Get Easier.  He makes the point that once you have quality content, then there are tons of tools that make it easier for your content to spread and your audience to grow.  They include : (more…)

Keeping the Unsubscribe Experience Positive

I hate it when organizations make it difficult for me to unsubscribe. Sometimes it takes a week for messages to stop (typically with commerical businesses). Sometimes they require me to click through on a confirmation email or worse, email them ... Continue reading

The secret for growing a giant list

It turns out that delivering something of value is the secret to building a giant list of supporters, members, clients, etc.  Stunning, no? I was wading through my "get back to this eventually" file today and  across this article about the ... Continue reading