Blogging as practice

Another thought related to keeping content fresh: Blogging (or updating your web site) can be as much about refining and practicing the delivery of your message as it is about actually delivering and spreading a message.

All non-profits have a message they are trying to deliver.  And messages are best delivered as stories that strike a chord with your audience (donors, activists, advocates, legislators, etc, etc, etc.).  What you say on your blog shouldn’t just be delegated to your communications or online team, but the ideas for posts should also be cultivated and refined by your senior leadership.  Maybe not daily or even weekly, but regularly, because practice does make prefect.

Not to mention, everyone loves to hear, read and share a good story.

Hat tip to Sasha Dichter for reminding us about this.

-Stephen