Returning to social media: is it worth it?

A few weeks back, I navel-gazed a bit on the value of social media for outreach vs. edutainment. I argued that it could be a force for good, but only if it’s done well and deliberately, driving toward a specific outcome.

Care2, one of the largest lists of progressive activists on the internet, has gone and built a tool to evaluate the ROI of social media for non-profits, along with well-thought strategic questions that should be considered alongside ROI. It’s a complicated tool, but ultimately elegant and useful. We’ll be giving it a go for our clients in short order. Take a whirl yourself at their nonprofit blog: Is It Worth It? An ROI Calculator for Social Network Campaigns.

-Shayna

More first principles: What is school for?

Last week, I argued that in all the hubbub about TARP dollars and stimulus spending versus tax cuts, we're missing the point: what are our our "first principles" when it comes to the economy?  Before we can decide whether the ... Continue reading

User Experience: Not a one and done

First a little Ben Franklin to set the tone: “I didn't fail the test, I just found 100 ways to do it wrong” “When you're finished changing, you're finished.” “Being ignorant is not so much a shame, as being unwilling to learn.” Then a ... Continue reading